Eurosport becomes new Home of the Olympics

On New Year’s Day 2017 Eurosport has officially become the new Home of the Olympics in Europe.

Eurosport’s Olympic Games logo brings together two identities in Eurosport and the Olympic rings.

The logo reveal took place on-air and across all screens via the Eurosport Player, Eurosport.com and Eurosport’s social platforms ahead of the 4 Hills FIS Ski Jumping World Cup stage held on New Year’s Day in Germany.

The event is a part of hundreds of hours of live World Cup and World Championship winter sports coverage on Eurosport, which will follow every step of the athletes’ journeys on the road to PyeongChang 2018.

During the unveiling, Eurosport premiered its new Olympic Games film: Millions of Journeys, One Destination. The programme follows the journeys of two athletes from childhood to competition, showing the imperatives of dedication and overcoming adversity to winning and becoming an Olympian.

“For over 30 years, Discovery’s mission has been to inspire people around the world, and it is tremendously exciting to now be the Home of the Olympic Games in Europe and partner with one of the world’s greatest global brands,” said JB Perrette, president and CEO, Discovery Networks International.

“We now begin our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before.”

“Eurosport has a proud tradition of presenting many winter and summer Olympic sports all year round. We are excited that this journey will now culminate with Eurosport being the Home of the Olympic Games,” added Peter Hutton, Eurosport CEO.

“With our planning well underway and the recent addition of Bernie Ross to lead our Olympic Games production, we are making great strides in our preparations for Eurosport’s first Olympic Games in 2018,” he added.

Discovery Communications and Eurosport holds the exclusive multimedia rights for 50 countries and territories (excludeing France 2018-2020) in Europe for the 2018 through the 2024 Olympic Games, announced with the International Olympic Committee in June 2015. Eurosport will be the Official Broadcaster in the UK 2018 and 2020. Excludes Russia.

The broadcaster has reached sublicence deals with public broadcasters in most European countries with the notable exception of Germany where ARD and ZDF could not reach a deal with Discovery. As a result, Eurosport will show the Olympics exclusively in Germany.

in the US NBCUniversal will be launching a new cable channel in the US, The Olympic Channel: Home of Team USA.